The Author

Shahed Parvej

Founder & Local SEO Strategist at GBPbuster · Writing here since 2016

Every playbook, case note, and checklist on this site is written by me, from campaigns I have personally run. No ghostwriters, no recycled agency content. If I have not tested it on a real local business, it does not get published.

Work With MeRead My Playbooks
Shahed Parvej, founder and local SEO strategist at GBPbuster
Verified authorEvery article personally written
0 Years in local SEO
0 Businesses served
0 Industries mastered
0 Articles & playbooks
Experience & Expertise

Why You Can Trust
What You Read Here

I started in digital marketing in 2015 as a college side hustle, found SEO in 2016, and never looked back. The conviction behind GBPbuster has been the same since day one: a local plumber deserves the same caliber of SEO that enterprise brands buy. Nearly a decade later, that conviction has grown into campaigns for more than 800 dentists, lawyers, movers, restorers, cleaners, clinics, and contractors.

Before GBPbuster, I led SEO in-house in the healthcare space, where I learned how competitive patient acquisition really is. Since then I have specialized in the unglamorous core of local search: Google Business Profile systems, review engines, service-page architecture, and the speed-to-lead mechanics that decide who actually wins the call. I also build the GoHighLevel pipelines that turn those rankings into followed-up leads. As AI assistants became a discovery channel, I rebuilt every playbook around Answer Engine Optimization — being the cited answer, not just a blue link.

Everything I publish here is drawn from client work: the same checklists we run in audits, the same storm-season and peak-season timelines we execute, and the same review systems that compound for years.

Verified credentials

  • Nearly a decade in digital marketing; working in SEO full-time since 2016
  • Former in-house SEO Manager in the healthcare space (2019)
  • Founder of GBPbuster (est. 2016), serving US & UK local businesses
  • 800+ campaigns across dental, legal, home services & healthcare niches
  • Specialist in Google Business Profile, Maps 3-Pack & GoHighLevel lead systems
  • Early adopter of Answer Engine Optimization for AI search visibility
  • Personally writes and maintains every article on this site

Find me elsewhere

shahedparvej.com ·LinkedIn ·Facebook
Deep Coverage

Industries I Write For

Each service playbook below is maintained by me and refined from live campaigns.

Dental ClinicsLaw FirmsCarpet CleaningCleaning CompaniesMoving CompaniesRestorationRoofingPest ControlChiropractorsMedspasGoHighLevel Users
The Library

All Articles by Shahed Parvej

Every guide is reviewed and updated as the algorithm and AI search evolve.

Browse all articles · See the results · Meet the wider team
Trust & Transparency

Editorial Standards

First-Hand Experience

Every tactic documented here has been executed on a paying client's campaign, not theorized from other blogs.

Regularly Updated

Guides are revisited as ranking systems and AI search evolve. Stale advice gets rewritten or retired.

Honest Numbers

Case metrics are illustrative in this demo but representative of real campaign ranges we target.

Let's Put These Playbooks
to Work for You

Start with a free 360° audit, a prioritized fix list delivered within 24 hours.

Schedule a Meeting